CNN TURK Podcasts 30+ programs

Posted in Podcasting by Altan on the March 22nd, 2006

CNN Turk Podcasts

Arguably this years most important podcasting event, first time in the podcasting history, a top-tier media company, CNN Turk, a joint venture between CNN International and Dogan Media Group in Turkey, started to podcast all of its 30+ original programming on internet.

The programs can be obtained in audio and video format using different RSS feeds from here, also from itunes.

The credit goes to Serdar Kuzuloglu and the rest of CNN Turk team to realise this bold move.

PS: The news taken from the Serdar’s blog which is in Turkish and has nothing to do with Podvertiser, Inc.

FT Digital Media and Broadcasting Conference

Posted in Conferences by Altan on the February 22nd, 2006

I’ll be attending to Financial Times Digital Media Conference in London, 6-7 March and speaking in a panel called “DIGITAL COTTAGE INDUSTRY - BEDROOM BROADCASTING”.

The presentation can be obtained here.

Google Video Store Launched

Posted in Conferences by Altan on the January 7th, 2006

Today Larry Page announced Google Video Store in CES. Now we are looking forward for the next logical step: ad supported video downloads, in other words AdSense for Video.

Predictions for 2006

Posted in Conferences by Altan on the January 5th, 2006

Here is my predictions for 2006:

1) 2005 was the year of audio podcasting, 2006 will be the year of internet video. All sorts of video content (video podcasting, user generated media, viral videos, studio-professional content) aggregators and destination sites and producers will be the center of attention.

2) Subcription models won’t work and ad-supported models will be emerged.

3) From 2nd quarter, itunes users will be downloading ad supported version of “Lost” or “Desperate House Husbands” for your ipod. The ads will selected dynamically using your demographic information on itunes. (Gender, Age, Location, Recommendation Engine results using your past subscriptions and spending habits)

4) From 3rd quarter, you will be downloading ad supported version Full Screen-High Definition version of “Lost” or “Desperate House Wifes” to your Media Center. The video will be encoded in H.264 aka AVC. No DRM attached to the file, because users name shall be stamped at the bottom of screen.

5) From 4th quarter, you will be downloading ad supported version of HD “Personalized” ZNN News to your Media Center. The personalized version shall cover the areas of your interest and it will highlight your keywords, the scroll bars will contain the stock quotes of your portfolio.

CES 2006

Posted in Conferences by Altan on the January 5th, 2006

Podvertiser team will be in CES 2006 with a busy meeting schedule.

Since CES 2006 will be a showcase for Internet Video, We will be introducing a one-of-a-kind service, world first Dynamic Ad Serving Technology for Downloadable Video, which seamlessly integrates streaming ads into downloadab le video files (mp4, wmv) on-fly. Thanks to Podvertiser’s state-of-art DSP technology, it can support variety range of video codecs, from ipod video format to Full-Screen HD movies with AVC (H264).

We’d like to meet with online video sites (flickers of video) that are offiering video downloads to discuss how to monetize their downloadable inventories.

As time permits we always like to meet/network with the people in digital media space.

We will be mostly attending to Digital Hollywood sessions, if we are not stuck with meetings. So there is a good possibility to catch us there.

Drop us a line to see if we can create a possibility to meet in CES 2006 !

CES 2006 - Digital Hollywood Sessions

Posted in Conferences by Altan on the January 4th, 2006

We will be attending Digital Hollywood sessions in CES 2006. It’s look like Internet Video Advertising is the hot topic in this session, so far, I count 5 different sessions related to Digital Media Advertising.

Here is my favorite list:

1/5/2006 3:00 PM LVCC North Hall
Advertising Strategies in the Diversified Digital Culture: Broadcast…

1/6/2006 3:00 PM LVCC North Hall
Subscription, Download & Advertising Models in Broadband: Music, Fil…

1/6/2006 3:00 PM LVCC North Hall
Rethinking Advertising: Broadband, VOD, DVR & Mobile - New Video Pla…

1/7/2006 10:30 AM LVCC North Hall
Internet Video, Advertising & Marketing: The Next Generation of Cons…

1/7/2006 1:30 PM LVCC North Hall
Personalized Consumer Media: From ITV and Broadband Advertising and …

Podvertiser Media Coverage

Posted in Conferences by Altan on the November 18th, 2005

Portable Media Expo 2005 Recap

Posted in Conferences by Altan on the November 12th, 2005

Podvertiser exhibited at Portable Media Expo. The Expo & Conference was a great successs where we had a chance to meet the podcasting community in general. Tim and his staff in TNC New Media did a great job to organize such a wonderful event. We will be there again in 2006.

In the event, Podvertiser announced the next generation Ad Serving Platform for Downloadable Digital Media.

For those who missed the stage presentation, Podvertiser’s patent-pending Ad Serving Technology for Downloadable Digital Media offers

  • context-sensitive targeting
  • geo-targeting
  • auction-based bidding for ad spots
  • real-time ad selection
  • dynamic ad insertion into the video and audio content regardless of the file format
  • Podcaster’s Guide to Podvertiser and Advertiser’s Guide to Podvertiser explains the value proposition podvertiser offers to content creators and advertiser.

    I was also a speaker in Advertising Models for Portable Media panel, where I talked about the importance of applying the proven AdSense-like model to podcasting by simplifiying entire advertising process to a level even a local mom-n-pop shop can advertise just by speaking through mic.

    We beleive, AdSense-like model creates an ecosystem by giving right incentives to the content creators - especially those countless talents residing in the right side of the long tail -, which will improve the overall content quality in long term.

    World Venture Summit

    Posted in Conferences by Altan on the September 29th, 2005

    Podvertiser were presented in World Venture Summit in New York City. I noticed that TJ’s Weblog blogged about us.

    1. INTERNATIONAL WORD-OF-MOUTH MARKETING CONFERENCE

    Posted in Conferences by Altan on the September 21st, 2005

    I am planning to speak at 1. INTERNATIONAL WORD-OF-MOUTH MARKETING CONFERENCE organized by Brand Science Institute in Hamburg, Germany.

    As schedule permits, I’ll try to enlighted the audience regarding the podcast advertising in general.